It’s Monday morning and you’re ready to hit the ground running. You have on your to-do list a marketing e-mail that you’d like to send out later in the week. You start to think about what you want to write and you’re not inspired. So, you look through your inbox and see what your colleagues are sending out. You intentionally look for the colleagues who have been in business longer than you, because they know more (of course!).
You find one where the subject got your attention, so you open it up to look for some inspiration. As you read, you notice that there’s a great intro paragraph that you know would make potential clients feel like the writer knows them. Then you read on and start to feel the tiny little sting of a pitch. As you get further and further into the e-mail, you feel like you’re being sold to. Then you get to the bottom, you KNOW you’ve been sold to and you think “this is messed up!”.
If you’ve ever had this experience when reading marketing of any kind, then you need to STOP reading it!
Most of the “tactics” used in marketing are totally messed up!
I know, I know. You’re thinking “But those tactics have been tested, proven and they work.”
YES! They have been tested, proven and they work. Have you ever researched WHO tested and proved them? Have you researched WHO they work for? 9 times out of 10, it was marketing people who tested and proved that the tactic worked. NOT a coach.
I know, I know. “But these marketing people know what they’re talking about.” Right?
If you’re client came to you and said “This other person knows better than me.” What would be your response? I know what my response would be; “What makes you think they know better?”
When it comes to marketing, we do need to know something about the mechanics and how it works. However, you do NOT have to create marketing that turns YOU off. If you don’t like it, your clients won’t like it. So, what makes you think others know better than you? Where would be a better place to gather inspiration than your colleagues or marketing experts? What do you want to do differently in your next e-mail?
Marketing can feel really messed up these days. So, change it up! Go the coaching route. What would honor more of who you are in your marketing? Next time you need inspiration, that’s the place to look.
Kristen Beireis is the Trust-Building in Marketing Expert. She doesn’t tell her clients what to do and say in marketing. Instead, she helps her clients trust in who they are and allow their uniqueness to shine through in marketing. Her Inner Trust approach makes marketing easy for Coaches to keep up with and quickly build trust with potential clients. Sign up for Kristen’s Coaches’ Guide to Easier Marketing at http://www.coachesmarketingsource.com.