Marketing is Messed Up!

It’s Monday morning and you’re ready to hit the ground running. You have on your to-do list a marketing e-mail that you’d like to send out later in the week. You start to think about what you want to write and you’re not inspired. So, you look through your inbox and see what your colleagues are sending out. You intentionally look for the colleagues who have been in business longer than you, because they know more (of course!).

You find one where the subject got your attention, so you open it up to look for some inspiration. As you read, you notice that there’s a great intro paragraph that you know would make potential clients feel like the writer knows them. Then you read on and start to feel the tiny little sting of a pitch. As you get further and further into the e-mail, you feel like you’re being sold to. Then you get to the bottom, you KNOW you’ve been sold to and you think “this is messed up!”.

If you’ve ever had this experience when reading marketing of any kind, then you need to STOP reading it!

Most of the “tactics” used in marketing are totally messed up!

I know, I know. You’re thinking “But those tactics have been tested, proven and they work.

YES! They have been tested, proven and they work. Have you ever researched WHO tested and proved them? Have you researched WHO they work for? 9 times out of 10, it was marketing people who tested and proved that the tactic worked. NOT a coach.

I know, I know. “But these marketing people know what they’re talking about.” Right?

If you’re client came to you and said “This other person knows better than me.” What would be your response? I know what my response would be; “What makes you think they know better?”

When it comes to marketing, we do need to know something about the mechanics and how it works. However, you do NOT have to create marketing that turns YOU off. If you don’t like it, your clients won’t like it. So, what makes you think others know better than you? Where would be a better place to gather inspiration than your colleagues or marketing experts? What do you want to do differently in your next e-mail?

Marketing can feel really messed up these days. So, change it up! Go the coaching route. What would honor more of who you are in your marketing? Next time you need inspiration, that’s the place to look.


 

2a65aebKristen Beireis is the Trust-Building in Marketing Expert. She doesn’t tell her clients what to do and say in marketing. Instead, she helps her clients trust in who they are and allow their uniqueness to shine through in marketing. Her Inner Trust approach makes marketing easy for Coaches to keep up with and quickly build trust with potential clients. Sign up for Kristen’s Coaches’ Guide to Easier Marketing at http://www.coachesmarketingsource.com


 

Call for Breakout Session Proposals for #ICFMidwest 2016

Call for Breakout Session Proposals

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ICF Midwest Regional Conference
The Westin, Indianapolis, IN
June 23-25, 2016
The Crossroads of Coaching

We’re excited to announce that Marshall Goldsmith will be our opening and closing keynote speaker for the 2016 conference. Now, we are looking for dynamic presenters with creative, innovative and experiential proposals for our educational breakout sessions that:

Fit our conference theme The Crossroads of Coaching and at least one of our program tracks:

  • The Crossroads of Complementary Disciplines,
  • The Crossroads of Client Growth,
  • The Crossroads of Research and Innovation,
  • The Crossroads of Our Coaching Businesses, and
  • The Crossroads of Professional Development

Application deadline: October 15, 2015

Questions may be directed to John Moore, Program Chair, 2016 ICF Midwest Regional Conference programs@icf-midwest.com

Join our Conference Team

Are you looking to hone your leadership and teamwork skills, while developing relationships with colleagues across the region? Do you want to serve the coaching profession and make a difference in this year’s conference? We still have room on our conference team for you! Click here for more information or to volunteer.

Leader’s Update – Summer 2015

Hope this note finds you well! If you’re like me, you’ve used part of your Summer to relax and restore. Long days and short nights lend well to relaxing and contemplation. I just returned from Paris, where I celebrated my partner’s 40th birthday and our 13th anniversary.

Historically, I recall fond memories of vacations and adventures over the years to places near and far. I’ll never forget family vacations as a young person. Being one of six siblings, each summer my parents would load up the family camper and travel to state and national parks to get away. Lots of good memories from those family trips. And I’ll never forget each year from age 8-16, attending a summer camp called Camp Tall Trees. Looking back that experience was chock full of experiences that have served me well throughout my life.

There was the vacation my family took to Appalachia when I was 10 years old. My dad thought our family should experience a part of the country that most people from the city never visit. He wanted us to understand the plight of people living in that area. What I observed and learned during that trip stays with me to this day.

So, however you’ve spent your summer — traveling afar or relaxing at home or busy with work — a hearty hello and hope it’s been a summer full of rich experiences and fond memories that will remain with you.

In this note, you’ll learn about some of the comings and goings in your ICF Ohio Valley Charter Chapter:

  1. Welcome to the ICF Coaches of West Virginia
  2. “Getting to the Heart of the Matter” in Kansas City for #ICFMidwest 2015
  3. Welcome to new members
  4. Recognizing new credential earners
  5. New chapter secretary/treasurer
  6. Chapter leadership advance – You’re invited!
  7. Thanks to our chapter advertisers
  8. Life Long Journey to Artful Coaching Mastery
1. Welcome West Virginia coaches to ICF Ohio Valley!
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Can you imagine being an ICF coach without a local chapter to belong to? This has been the situation many ICF coaches in West Virginia have experienced. Not anymore. As of June 1, 2015, ICF Ohio Valley expanded its catchment area to include our colleagues in West Virginia. We already had members joining us from West Virginia and so we thought it would be great to open our chapter up to all the coaches in this geography not previously served by a chapter. We’re now in the process of reaching out and encouraging unaffiliated West Virginia coaches to join ICF Ohio Valley. The best part is, there is no cost for these coaches to affiliate and coaches located in West Virginia can begin to automatically participate in our chapter virtual education programs and take advantage of volunteer committee and leadership opportunities. So, welcome West Virginia coaches to ICF Ohio Valley and we look forward to the perspectives and experience you bring to the chapter.

2. “Getting to the Heart of the Matter” in Kansas City for #ICFMidwest

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We had 10 coaches from ICF Ohio Valley attend #ICFMidwest in Kansas City. Our chapter had one of the largest delegations of coaches attend this conference. A special thanks to: J. Matthew Becker, PCC, Kristen Beireis, Carrie Doubts, PCC, Belinda Gates, ACC, Angela Greer, Kevin Guerrero, Janet Fulton, ACC, Ann Huttner, PCC, Linda McGillivray, and Jeff Nally, PCC, who attended the conference!

3. Welcome New Members!

A total of 18 new members recently joined or affiliated with ICF Ohio Valley. I’d like to welcome each of you and invite you to get involved in our chapter. There are lots of opportunities!

  • Melanie Traicoff – Lexington, KY
  • Cameron Shoaf – Lexington, KY
  • Tina Wade-Hairston – Columbus, OH
  • Hagop Mekhjian – Columbus, OH
  • Heather Clutter – Dayton, OH
  • Kneisha Sanders – Cincinnati, OH
  • Sara Huron – Cincinnati, OH
  • Hanna Reisdorff – Batavia, OH
  • Patrick “Gavin” O’Shea – Louisville, KY
  • Ann Coffey – Louisville, KY
  • Mary Jane Aboud – Louisville, KY
  • Vickie Ball-Seiter – Millfield, OH
  • Kevin Guerrero – Floyds Knobs, IN
  • Linda McGillivray – Piqua, OH
  • Sandra Miller – Louisville, KY
  • Matthew Ryczko – Toledo, OH
  • Sandy Schmiedeknec – Davis, WV
  • Karen Wunderlin – Louisville, KY

4. Recognizing new credential earners

As of June 1, 66% of ICF Ohio Valley Charter Chapter members earned a credential from the International Coach Federation. Our chapter has the highest percentage of credential holders of any ICF chapter in the Midwest region. Kudos to these four coaches listed below for making the commitment to professionalism and quality in the coaching profession and recently earning an ICF credential. Please join me in acknowledging the following coaches:

  • Julia Huber, ACC – Lexington, KY
  • Ann Huttner, PCC – Louisville, KY
  • Patrick “Gavin” O’Shea, ACC – Louisville, KY
  • William “Lee” Strawhun, ACC – Cincinnati, OH

5. New chapter Secretary/Treasurer

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Please join me in congratulating Sandra “Sandy” Hughes, ACC, on recently being appointed Secretary/Treasurer of ICF Ohio Valley.

Located in Cincinnati, OH, Sandy is an excellent ambassador of the coaching profession. She joined the chapter in May 2013, and has stepped up repeatedly to help build community and strengthen our chapter.

In her new role as the chapter “COO,” Sandy will help steward our chapter’s resources. I’m thrilled Sandy’s joined the chapter leadership team. She brings a high level of commitment, energy, and leadership to this role. Please join me in congratulating Sandy!

6. Chapter Leadership Advance – You Are Invited!

On August 7, your ICF Ohio Valley chapter leadership will convene in Louisville to develop the chapter “Future Self” and plan activity to advance our mission over the next 36 months. It’s an exciting time to be a part of our chapter! We are growing stronger and better organized than ever before and this is enabling the chapter to begin to focus more on external efforts. At the top of our list is building awareness and connection with individuals, organizations, human resource professionals, and the media throughout the Ohio Valley geography to raise awareness of professional coaching and the benefit of working with an ICF coach. The chapter recently obtained a marketing grant from the International Coach Federation to support our chapter efforts. We’re thrilled about the opportunities before us and I want to invite any member who is interested in becoming apart of this planning effort to contact me for more information. The meeting will run from 8:30-Noon and breakfast and lunch will be served. If you’d like to get more involved in the chapter or have ideas to contribute, simply reply to this note and let me know of your interest.

7. Thanks to our Chapter Advertisers!

Last Fall, your chapter began selling advertising and sponsorships. So far three organizations have invested in your chapter. I’d like to acknowledge: CRR Global, Coaches’ Marketing Source, and the Center for Coaching Certification for supporting the operations of ICF Ohio Valley. If you know of an organization that may be a good fit for sponsoring or advertising with the chapter, learn more about opportunities here: www.icfohiovalley.org/sponsorship-opportunities/

8. Life Long Journey to Artful Coaching Mastery with Janet Harvey, MCC

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This past week your chapter kicked off the first part of a special two-part program, “Life Long Journey to Artful Coaching Mastery with Janet Harvey, MCC.” We had one of our largest registrations ever for this virtual program and had coaches register from Ohio Valley, Ireland, Vancouver, and Kansas City! In case you missed it, the program is being recorded and will be made available later on the chapter website. A special thanks to Ann Huttner, PCC, for organizing this special program for the chapter and to Janet Harvey, MCC, for teaching this program!

Thank you for taking the time to read this note and hope you enjoy your Summer!

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With all my best,
Chris Padgett, PCC
President
ICF Ohio Valley Charter Chapter