What is the tie that binds a community together? This was a question I answered recently while participating in a community forum. I was speaking on a panel to raise awareness of professional coaching. It’s a powerful question and one that I want to answer in this newsletter. There are several ties — both tangible and intangible that bind us together as a professional coaching community.
Ohio Valley is a unique geography: a place that rests between a mighty and powerful Ohio River. It includes mountains, tall hills, rolling meadows, and low valleys. It’s filled with unique rock formations: palisades of limestone, sandstone, and rich veins of coal.
From a meteorological perspective, the Ohio Valley is predictably unpredictable: sunny skies can quickly transform into a punishing hail storm. While beautiful rainbows occasionally appear in the sky, we also experience nature’s fury and devastating tornadoes.
Kentucky, southern Ohio, West Virginia, and southern Indiana is a place going through tremendous change: cultural, economic, and social. Mega trends — globalization, technology, advances in health and science, and increased human consciousness are bringing about even more significant change to this place we live and work.
Through all the change taking place in our geography — the role of the professional coach — is becoming more important than ever before. The transformations occurring in our geography will not just happen by accident. Change requires highly skilled and competent change-makers and leaders to help people go from where there are now to where they will be tomorrow.
As a professional coach, you are the epitome of a change-maker for the individuals, teams, and organizations you serve. Change is not easy for our clients: it’s often messy and unpredictable. Many times our clients view us as the eye in the calm of the storm they are experiencing.
I want to acknowledge you for having the courage and spirit of being a change-maker in this place — the Ohio Valley. Your contribution as a professional coach in the Ohio Valley is what ties us together.
10. A Reminder to Renew Your Membership
1. New Credential Earners
- Donald Brunetti, ACC – Canfield, Ohio
- Mary Carethers, PCC – Cincinnati, Ohio
- Heather Clutter, ACC – Dayton, Ohio
- Fred Goodwin, ACC – Lewisport, Kentucky
- Linda Lewis, PCC – Marietta, Ohio
Now, 51% of the members of ICF Ohio Valley hold a credential (ACC, PCC, or MCC) from the International Coach Federation. Our chapter has the highest percentage of credential holders of any ICF chapter in the Midwest and one of the largest concentrations of credential holders in the United States. Congratulations to everyone who has earned or is working towards earning an ICF credential. This is a significant accomplishment and speaks to the quality of the professional coaches in Kentucky, southern Ohio, West Virginia, and southern Indiana.
2. New Members
- Elizabeth Clute – Lexington, Kentucky
- Rose Corrick – Brecksville, Ohio
- Patricia Doyle – Cincinnati, Ohio
- Deborah Fortel – Louisville, Kentucky
- Linda Lewis – Marietta, Ohio
- Justin Patton – Louisville, Kentucky
- Shane Scott – Westlake, Ohio
- Dennis Sparks – Westerville, Ohio
- Shuhan Yang – Elizabethtown, Ohio
In the first couple months of 2016, our chapter accomplished a goal unheard of a few short years ago. We accomplished a long term goal to have 100 members! And now the chapter includes 108 members throughout Kentucky, southern Ohio, West Virginia, and southern Indiana. In case you are curious, here is how far we’ve come in the past few years: 2014 – 62 members, 2015 – 82 members, 2016 – 108 members. This membership growth is enabling the chapter to do and be more than ever before to help spread the word about professional coaching. If you know of a coach colleague who hasn’t joined ICF Ohio Valley, please encourage them to become a part of the growing community of coaches.
3. Global Recognition Comes to ICF Ohio Valley
Earlier this month, I had the opportunity to represent the chapter at the International Coach Federation Global Leaders Forum. This annual forum brings together chapter leaders from all over earth. Janet Fulton, ACC, president elect, and Ann Huttner, PCC, past president, also attended. It’s a unique gathering as it enables global leaders to identify the biggest challenges and opportunities facing the professional coaching community, share best practices, and network with one another. The most exciting news to come out of this forum was ICF Ohio Valley was awarded a global recognition award for excellence and inspiration in the performance and operations of our chapter. In accepting this award, I dedicated it to the 108 professional coaches who choose to be members of ICF Ohio Valley. This special award was only presented to three ICF chapters in the United States: Ohio Valley, New York City, and Raleigh. If you’d like to learn more about my experience at the Global Leaders Forum and see some fun photos, I authored a blog post about my experience here that you read here: http://www.icfohiovalley.org/icf-global-leaders-forum-2016/
4. Our First Chapter Partnership: Stand Beside Them is Providing Pro Bono Coaching to Military Veterans
For many years, our chapter has considered various organizations to explore a partnership with to help promote coaching in the communities we serve. In considering a partnership, we’ve been extremely thoughtful to identify a partner that has a track record of success, a strong reputation, and is benefiting an underserved population. Tomorrow, the chapter will kick off a special partnership with Stand Beside Them, a non-profit that provides pro-bono coaching to returning military veterans, their families, and caregivers. The Ohio Valley has one of the largest concentrations of military veterans anywhere in the United States and we believe coaching can help play a big role in helping these heroes returning from military service. Tomorrow the chapter is hosting a kick-off conversation with Steve Aidikonis, ACC, and Stephanie Richmond, the CEO and Founder of Stand Beside Them. To learn more about the program, apply to offer pro-bono coaching to a veteran, or share the program with a veteran you know, please visit: www.standbesidethem.org. This is an excellent program as it provides pro-bono (FREE) coaching to returning veterans, their families, and caregivers. I anticipate the chapter will actively promote this program through various media channels throughout the Ohio Valley. A special thank you to Steve Aidkionis, ACC, for bringing this partnership to life in the Ohio Valley.
5. April, May, and June Signature Programs Announced for ICF Ohio Valley
Our programming committee, led by Michelle Naiser, ACC, has been hard at work creating some exceptional learning opportunities for you. In case you didn’t know, our educational programs are recognized around the global community as some of the most insightful offered. Regularly, we have ICF members participate from all over the United States and foreign countries.
Here are links to the next three programs. These programs are FREE to ICF Ohio Valley members and are delivered virtually using webinar software. This is a benefit of your membership in the chapter.
Savvy Strategic Alliances: 7 Steps to Creating Fun & Profitable Partnerships with Other Professionals with Tara Butler Floch, PCCPresented by ICF Ohio Valley Charter ChapterWed, April 20, Noon-1:30 p.m.Earn 1.5 CEU
Presented by ICF Ohio Valley Charter ChapterWed, May 11, 6-7:30 p.m.Earn 1.5 CEU
Feng Shui Your Way to a Bigger Bottom Line: 3 Feng Shui Secrets Most Coaches Will Never Know About Eliminating Blocks to Increasing Business, Clients, and Money with Linda Hardenstein, PCCPresented by ICF Ohio Valley Charter ChapterThurs, Jun 2, Noon-1:30 p.m.Earn 1.5 CEU
A special thanks to Michelle and the volunteers working to coordinate these signature programs for our members.
6. By-Law Revisions
Thanks to everyone who cast a vote for the by-law revisions proposed by chapter leadership team. They bylaw vote was UNANIMOUS in favor. A special thanks to Jeff Nally, PCC, vp marketing, Sandy Hughes, ACC, secretary-treasurer, and Meredith Williams, chapter administrator, for the work done to modernize the bylaws. The revised and current bylaws are posted on www.icfohiovalley.org. Many of the bylaw revisions were inspired by best practices shared by ICF France at the Global Leaders Forum held last year in Atlanta.
7. Proclamations for International Coaching Week
In preparation of International Coaching Week, being held May 16-22, 2016, we’ve been working on a project to have each of the mayors of the major cities in the Ohio Valley geography declare the week International Coaching Week. We’re thrilled to announce today we’ve obtained proclamations from Mayor John Cranley, in Cincinnati, Mayor Jim Gray of Lexington, and Mayor Greg Fischer of Louisville. We hope to obtain a proclamation from Governor Ray Tomblin from West Virginia as well. These proclamations will be incorporated in some p.r. the chapter is doing to promote coaching in the region and we intend to post them on the chapter website and social media.
8. Participation Opportunities
Want to participate in the chapter? There are several ways to participate. Feel free to contact any chapter leader to let them know of your interest: http://www.icfohiovalley.org/leadership/ Have an idea on how to advance the art and science of professional coaching in the Ohio Valley? Don’t know where to start, but just want to speak to someone? Have some feedback? Need an ear to bend? Feel free to contact me at email@example.com or 502-554-3029. Need help getting your listing on the chapter website Find A Coach directory? Contact Meredith William, chapter administrator, at firstname.lastname@example.org. Want to schedule a local meet-up in your area? Let us know and we’ll help get the word out to coaches in your area and place the meet-up on the chapter calendar.
We are thrilled to announce Ohio Valley will have a very large delegation of coaches planning to attend ICF Midwest in Indianapolis. As of the last report, we had 27 coaches from our chapter planning to attend this annual conference (this is double the number from Ohio Valley who attended last year’s conference in Kansas City).
There are still a few spots left. The opening and closing keynote speaker is Marshall Goldsmith. To learn more or register, visit: www.icf-midwest.com You’ll want to act fast though as registration is limited to 400 coaches. Our chapter is proud to sponsor this conference as a way for members to connect with one another, learn best practices, and get inspired by industry thought leaders.
I want to acknowledge three ICF Ohio Valley Charter Chapter members who are volunteering for this conference: Janet Fulton, ACC, Kelly Osbaldiston, ACC, and Jennifer Seaver-Stokes. Thank you for your contributions!
10. A Reminder to Renew Your Membership
Thank you for choosing to be a member of ICF Ohio Valley Charter Chapter. We’ve accomplished a lot as a collective this past year. The momentum for professional coaching is building and the recent global award for ICF Ohio Valley is a strong indicator that something special is happening in our neck of the woods. I want you to know your contribution to this profession of coaching is important to the individuals, teams, and organizations we serve as a community in the Ohio Valley. Coaching is a pioneering profession and we are creating it as we progress.
If you have already renewed your membership for 2016: thank you. If you haven’t already renewed your annual membership, please do so today as tomorrow is the deadline to renew. Please remember to designate ICF Ohio Valley as your chapter. You can renew here: http://coachfederation.org/renew
“What lies behind us and what lies before us are tiny matters compared to what lies within us.” – Ralph Waldo Emerson
Thank you for being an integral part of this community.
It’s Monday morning and you’re ready to hit the ground running. You have on your to-do list a marketing e-mail that you’d like to send out later in the week. You start to think about what you want to write and you’re not inspired. So, you look through your inbox and see what your colleagues are sending out. You intentionally look for the colleagues who have been in business longer than you, because they know more (of course!).
You find one where the subject got your attention, so you open it up to look for some inspiration. As you read, you notice that there’s a great intro paragraph that you know would make potential clients feel like the writer knows them. Then you read on and start to feel the tiny little sting of a pitch. As you get further and further into the e-mail, you feel like you’re being sold to. Then you get to the bottom, you KNOW you’ve been sold to and you think “this is messed up!”.
If you’ve ever had this experience when reading marketing of any kind, then you need to STOP reading it!
Most of the “tactics” used in marketing are totally messed up!
I know, I know. You’re thinking “But those tactics have been tested, proven and they work.”
YES! They have been tested, proven and they work. Have you ever researched WHO tested and proved them? Have you researched WHO they work for? 9 times out of 10, it was marketing people who tested and proved that the tactic worked. NOT a coach.
I know, I know. “But these marketing people know what they’re talking about.” Right?
If you’re client came to you and said “This other person knows better than me.” What would be your response? I know what my response would be; “What makes you think they know better?”
When it comes to marketing, we do need to know something about the mechanics and how it works. However, you do NOT have to create marketing that turns YOU off. If you don’t like it, your clients won’t like it. So, what makes you think others know better than you? Where would be a better place to gather inspiration than your colleagues or marketing experts? What do you want to do differently in your next e-mail?
Marketing can feel really messed up these days. So, change it up! Go the coaching route. What would honor more of who you are in your marketing? Next time you need inspiration, that’s the place to look.
Kristen Beireis is the Trust-Building in Marketing Expert. She doesn’t tell her clients what to do and say in marketing. Instead, she helps her clients trust in who they are and allow their uniqueness to shine through in marketing. Her Inner Trust approach makes marketing easy for Coaches to keep up with and quickly build trust with potential clients. Sign up for Kristen’s Coaches’ Guide to Easier Marketing at http://www.coachesmarketingsource.com.