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In today’s competitive coaching landscape, establishing a strong personal brand is essential for standing out and attracting the right clients. This interactive session will guide you through the key components of building an authentic and impactful coaching brand. We’ll explore the power of storytelling, the importance of defining your niche, and how to create a compelling Unique Value Proposition (UVP) that highlights your unique strengths. You’ll also learn how to develop a cohesive visual identity and maintain consistency across your digital presence.

Learning Objectives:
- Understand how to define your niche and attract your ideal clients.
- Learn the key elements of crafting a compelling brand story.
- Develop a consistent visual identity to strengthen brand recognition.
- Gain actionable tips for establishing and growing your online presence.

This session is ideal for coaches looking to clarify their brand and elevate their marketing efforts. Participants will leave with practical tools to enhance their coaching brand and create lasting connections with their audience. 

Participants will earn 1.5 Resource Development CCEs  for attending this program.

About our speaker: Lisa Madaschi, PCC

Lisa Madaschi is a Professional Certified Coach (ICF) and EMCC Senior Practitioner specializing in career and leadership development. With over a decade of experience in global corporate communication and brand marketing, she partners with executives, high-potential leaders, and teams to navigate transitions, build trust, and unlock growth. Originally from Italy and now based in the U.S., Lisa brings a multicultural perspective, coaching in English, Italian, and Portuguese. She is also Marketing & Communications Director for ICF Michigan and Marketing Director for the ICF Midwest Coaches Conference 2026.