It’s no secret that stress levels are running high—both at work and at home. The impact is real: drained energy, reduced focus, and compromised well-being. While proven interventions exist, many people can’t access them due to provider shortages, high costs, or the lingering stigma around therapy.
That’s where Cognitive Behavioral Coaching (CBC) comes in. Research shows that CBC, when delivered by accredited professionals, reduces stress and boosts well-being. Rooted in Cognitive Behavioral Therapy (CBT), CBC translates decades of scientific insight into practical, solution-focused tools. By helping clients see the connection between their thoughts, emotions, and actions, CBC empowers them to shift patterns, build resilience, and take meaningful steps toward their goals.
Learning Objectives:
Coach learners will come away with:
• A foundational understanding of Cognitive Behavioral Therapy (CBT), including a brief history
and how its principles have been thoughtfully adapted for use in coaching through the Cognitive Behavioral Coaching (CBC) model.
• Clarity on what to listen for in coaching conversations to recognize when CBC tools are most effective and appropriate.
• A practical toolkit of applied CBC strategies they can begin using immediately to help clients challenge unhelpful thought patterns, reframe limiting beliefs, and take more empowered action.
They’ll leave with greater confidence, clarity, and tangible techniques to integrate CBC into their existing coaching practice.
This session can be for coaches at all levels.
For those newer to coaching—or to CBT-based tools—it offers a clear, accessible introduction to Cognitive Behavioral Coaching, along with practical exercises and a worksheet you can start using with clients right away.
For more experienced coaches, it serves as both a refresher and an invitation to deepen your awareness around when and how to integrate CBC tools in a way that aligns with ICF competencies. It can also be a space to practice, reflect, and reconnect with techniques you may already know—but haven’t used in a while.
Whether it’s your first time hearing the term thinking trap, or you’ve been working with cognitive patterns for years, you’ll walk away with something you can bring directly into your coaching conversations.
Core Competencies address:
Listens Actively, Evokes Awareness
Participants will earn 1 Core Competency and .5 Resource Development CCEs for attending this program.
About our speaker: Jory Stillman, MA, MCC
Jory Stillman, MA, MCC, is a Master Certified Coach with the International Coaching Federation and a Senior Practitioner with the EMCC. With over 5,000 coaching hours, she specializes in holistic executive, leadership, life, and well-being coaching, partnering with clients to navigate growth, purpose, and transition with clarity and compassion.
Her background includes tenure as a Mental Health Coach with Lyra Health and a Care Coach with BetterUp, where she received advanced training in Cognitive Behavioral Coaching. She integrates evidence-based approaches, including positive psychology, cognitive-behavioral tools, and somatic practices, into her leadership and executive coaching work with global clients across Fortune 500 companies, government agencies, and nonprofits.