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Launching a coaching business involves more than passion — it requires clarity about who you serve, how you want to show up, and how you set up your foundational structure without overwhelm. In this facilitated roundtable, experienced panel experts from diverse coaching niches will explore practical strategies for early-stage business development and brand identity.

This session will help participants:

1. Clarify their niche and target audience
2. Define a brand voice that feels authentic and usable
3. Understand early business structure decisions (e.g., LLC/DBA, workflows, systems)
4. Establish supportive processes for daily operations and growth
5. Reduce overwhelm by focusing on intentionally aligned first steps

Through facilitated discussion and guided Q&A, attendees will gain grounded insight from coaches with real-world experience in branding, strategy, marketing, and business building.

What You Will Learn:

How to identify and refine a coaching niche
Practical approaches to defining a distinctive brand identity
Foundational considerations for early business structure
Ways to create simple systems that support both growth and daily operations
How to avoid common pitfalls that cause overwhelm in new coaches

Participants will earn 1 Resource Development CCEs for attending this program.

Speakers:

Dr. Benjamin Dunn, PCC
Katie Neal, ACC
Jeff St Laurent, CPC