Coaching conversations don’t always move in straight lines. In fact, some of the most powerful breakthroughs happen when we step outside linear thinking.
In this webinar, we’ll explore thru the lense of neuroscience why approaches such as metaphors, imagery, and embodied awareness often unlock deeper insight—especially when clients feel stuck, overthinking, or circling the same problem. These methods access different ways of knowing that go beyond analysis and allow new information to emerge.
You’ll also gain confidence in how to introduce these methods in a way that builds trust and engagement with clients who may be more accustomed to logical or structured conversations.
Learning Objectives:
By the end of this session, participants will be able to:
• Understand the neuroscience why metaphor, imagery, and embodied awareness can unlock new information when clients feel stuck.
• Use a practical coaching tool that incorporates metaphor or imagery to help clients explore complex or persistent challenges.
• Recognize when non-linear approaches are most helpful in a coaching conversation and how to transition into them naturally.
• Confidently explain the value of these methods to clients in a way that builds curiosity and engagement.
• Observe a live coaching demonstration illustrating how these approaches create deeper insight in real time.
Core Competencies Addressed:
Embodies a Coaching Mindset, Cultivates Trust and Safety, Maintains Presence, Listens Actively, Evokes Awareness, Facilitates Client Growth
Participants will earn 1.25 Core Competency and .25 Resource Development CCEs for attending this program.
About our speaker:
Ursula Pottinga, is a CPCC, PCC, and Certified Neurotransformational coach. She studied Neuroscience at the Mindsight Institute (with Dr. Dan Siegel). In her Profound Growth coaching and training business she supports highly successful leaders break out of old patterns that hold them back from being the best version of themselves, impacting culture, relationships and creating new paths forward. She is also the founding partner of BEabove Leadership, where she has co-created and co-leads internationally BEabove’s flagship Advanced Coaching Program: Neuroscience, Consciousness and Transformational Coaching and the Relational Trauma Certification together with her business partner Ann Betz.
Ursula draws on her 25 years of experience in international business and professional development to improve engagement, executive presence and change on a deep transformational level combining classic coaching skills with neuroscience concept and tools. She is a masterful coach and experienced facilitator. She has co-authored a number of books and is a host of her own podcast “The Profound Leader” where she explores innovative ideas and thought-provoking conversations at the intersection of science, energy and systems.